Description
Description:
This service creates a structured Google Search Ads foundation focused on high-intent demand. You provide your website/landing page link, the products or services you want to advertise, and the locations you serve. You also share your average order value or lead value so we can align keyword priorities with economics. We research keyword themes and organize them into tightly grouped ad groups based on search intent. You receive a curated keyword list with match type recommendations and a negative keyword starter list. We also propose a logical campaign split (brand vs non-brand, core services vs long-tail, location-based segmentation). For each ad group, you get responsive search ad copy suggestions including multiple headlines and descriptions. We include extension suggestions (sitelinks, callouts, structured snippets) to improve ad rank and click-through rate. A budget allocation and bidding guidance section is included for common starting scenarios. We provide a tracking checklist for conversions and phone calls (where relevant). You also receive “quality score” improvement notes tied to landing page relevance and message match. Use this pack to launch Search campaigns with better structure, cleaner data, and stronger intent targeting.
Format:
Keyword research + ad copy pack (PDF/CSV bundle).
